Microsoft and Yahoo on Thursday announced they were altering a search partnership that has been in place since 2009. Under the amended agreement, Yahoo no longer will exclusively serve Bing ads and search results for its desktop traffic. That means Yahoo can sell some of that desktop traffic to another party. “Yahoo has an opportunity for greater revenue from the deal,” said Jim McGregor, principal analyst at Tirias Research. “If it can sell those ads, they have the potential for capturing that revenue.”
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Mayer Wins Concessions in Rejiggered Microsoft-Yahoo Deal
Posted by: John P. Mello Jr. April 17, 2015 12:19 PMMicrosoft and Yahoo on Thursday announced they were altering a search partnership that has been in place since 2009. Under the amended agreement, Yahoo no longer will exclusively serve Bing ads and search results for its desktop traffic. That means Yahoo can sell some of that desktop traffic to another party. “Yahoo has an opportunity for greater revenue from the deal,” said Jim McGregor, principal analyst at Tirias Research. “If it can sell those ads, they have the potential for capturing that revenue.”