Google on Tuesday initiated changes to its search algorithm to address increased use of mobile devices, and there is about a week left before the full impact of its new metric is felt in full. Due to its ability to seriously hurt the revenues of small and mid-sized sites, the change is being referred to as “Mobilegeddon.” Mobile traffic overtook desktop traffic for the first time last year. By some estimates, about 60 percent of all Web traffic arrives on the wheels of mobile devices.
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Google Unleashes Mobilegeddon on Unprepared Websites
Posted by: Quinten Plummer April 21, 2015 03:03 PMGoogle on Tuesday initiated changes to its search algorithm to address increased use of mobile devices, and there is about a week left before the full impact of its new metric is felt in full. Due to its ability to seriously hurt the revenues of small and mid-sized sites, the change is being referred to as “Mobilegeddon.” Mobile traffic overtook desktop traffic for the first time last year. By some estimates, about 60 percent of all Web traffic arrives on the wheels of mobile devices.