BlackBerry could be considering equipping an upcoming smartphone with Google’s Android operating system, Reuters reported last week. The move would be consistent with BlackBerry’s strategy to focus on software and device management instead of handsets. Such a pivot would take the company away from its current strategy to regain lost market share with a new generation of BlackBerry smartphones. The launch of BlackBerry 10 devices failed to reverse the tide for the once-dominant smartphone maker.
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Can Android Give BlackBerry New Life?
Posted by: Peter Suciu June 16, 2015 05:10 PMBlackBerry could be considering equipping an upcoming smartphone with Google’s Android operating system, Reuters reported last week. The move would be consistent with BlackBerry’s strategy to focus on software and device management instead of handsets. Such a pivot would take the company away from its current strategy to regain lost market share with a new generation of BlackBerry smartphones. The launch of BlackBerry 10 devices failed to reverse the tide for the once-dominant smartphone maker.