Providing an effortless shopping experience for customers is a key driver to the success of any e-commerce business. E-commerce search is a big factor in this experience and when done right can provide a significant competitive advantage. An effective on-site search experience leads to higher sales and increased customer loyalty. A substandard search experience will increase bounce rates, cart abandonment, and can lead to the permanent loss of a customer.
Other important factors for search also include predictive or suggested search. You will be surprised how many people can't spell from looking at search analytics. The other is product discovery during search, so recommending products as shoppers type can greatly increase engagement and conversions.
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The Art of E-Commerce Site Search
Posted by: Jordi Torras July 6, 2015 04:00 AMProviding an effortless shopping experience for customers is a key driver to the success of any e-commerce business. E-commerce search is a big factor in this experience and when done right can provide a significant competitive advantage. An effective on-site search experience leads to higher sales and increased customer loyalty. A substandard search experience will increase bounce rates, cart abandonment, and can lead to the permanent loss of a customer.