Some aspects of CEO Satya Nadella’s vision for Microsoft are becoming more clear. For one thing, the company’s interest in advertising is seriously on the wane. Microsoft reportedly has handed off most of its digital advertising sales business to AOL. Microsoft will retain control of its search advertising sales, however, and Bing will replace Google as the engine powering AOL’s consumer searches. Microsoft’s housecleaning didn’t end with ad sales, though. Uber reportedly has inked a deal to take over some of Bing’s mapping activities.
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Microsoft Is Looking More Like the House Nadella Built
Posted by: Richard Adhikari June 30, 2015 12:26 PMSome aspects of CEO Satya Nadella’s vision for Microsoft are becoming more clear. For one thing, the company’s interest in advertising is seriously on the wane. Microsoft reportedly has handed off most of its digital advertising sales business to AOL. Microsoft will retain control of its search advertising sales, however, and Bing will replace Google as the engine powering AOL’s consumer searches. Microsoft’s housecleaning didn’t end with ad sales, though. Uber reportedly has inked a deal to take over some of Bing’s mapping activities.