A type of fraud spreading through the mobile universe could cost advertisers more than $1 billion globally this year, according to a July 2015 study released by Forensiq.
The fraud, called “mobile device hijacking,” uses installed apps to rapidly load ads that no one sees — but the fraudsters collect money for the ads as if they had been viewed. “Mobile advertisers are losing 13 percent of their ad spend to mobile device hijacking,” the report estimates.
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Mobile Device Hijacking Costs Advertisers $1B a Year
Posted by: John P. Mello Jr. July 24, 2015 05:00 AMA type of fraud spreading through the mobile universe could cost advertisers more than $1 billion globally this year, according to a July 2015 study released by Forensiq.
The fraud, called “mobile device hijacking,” uses installed apps to rapidly load ads that no one sees — but the fraudsters collect money for the ads as if they had been viewed. “Mobile advertisers are losing 13 percent of their ad spend to mobile device hijacking,” the report estimates.