Viewability — that is, a display or video ad’s ability to be viewed effectively on a Web page — is the most critical factor in any video or display ad campaign. However, a surprisingly large percentage of display and video ads lacked either visibility or longevity, the two most important pieces of viewability, in recent studies. Visibility is the ability to gain immediate exposure within a target audience, and longevity is a video’s ability to maintain a long-term presence. How exactly can a marketer ensure short- or long-term viewability?
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Advertising Online? How's Your Viewability?
Posted by: Amir Nahmias August 10, 2015 09:55 AMViewability — that is, a display or video ad’s ability to be viewed effectively on a Web page — is the most critical factor in any video or display ad campaign. However, a surprisingly large percentage of display and video ads lacked either visibility or longevity, the two most important pieces of viewability, in recent studies. Visibility is the ability to gain immediate exposure within a target audience, and longevity is a video’s ability to maintain a long-term presence. How exactly can a marketer ensure short- or long-term viewability?