Earlier this week I planned to focus this column on saying farewell to Google+. Then Google suddenly announced something much bigger. It is splitting itself into several different companies under one master brand called “Alphabet.” Splitting up is what Google has needed to do for several years. The idea of creating a master brand makes enormous sense for a company like Google, which is an octopus with many arms. However, it is only right if it is done correctly. Some companies attempt it and win big time, but others fail.
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Will Google Win the Alphabet Game?
Posted by: Jeff Kagan August 13, 2015 07:00 AMEarlier this week I planned to focus this column on saying farewell to Google+. Then Google suddenly announced something much bigger. It is splitting itself into several different companies under one master brand called “Alphabet.” Splitting up is what Google has needed to do for several years. The idea of creating a master brand makes enormous sense for a company like Google, which is an octopus with many arms. However, it is only right if it is done correctly. Some companies attempt it and win big time, but others fail.