About $21.8 billion in global ad revenues have been lost so far this year due to ad blockers, according to a report from Pagefair and Adobe. Consumers increasingly are opting for tools to shut down ads before they pop up. By next year, the U.S. alone should account for about $20 billion in blocked ad revenue, the report predicts. Pay-TV providers and print media outlets have been attempting to play by the Internet’s ever-evolving rules, but market researchers have isolated a rising threat.
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Report: Ad Blockers Are Killing Ad Dollars
Posted by: Quinten Plummer August 14, 2015 02:48 PMAbout $21.8 billion in global ad revenues have been lost so far this year due to ad blockers, according to a report from Pagefair and Adobe. Consumers increasingly are opting for tools to shut down ads before they pop up. By next year, the U.S. alone should account for about $20 billion in blocked ad revenue, the report predicts. Pay-TV providers and print media outlets have been attempting to play by the Internet’s ever-evolving rules, but market researchers have isolated a rising threat.