The process of “checking the fine print” always has been an important aspect of consumer behavior. For product manufacturers, providing important transaction information to consumers also has been a challenging part of business operations.
Take the fine print of warranty information, for example. In the world of e-commerce, how should sellers and buyers approach the issue of an appropriate way to transmit warranty information vital to concluding a sale? The U.S. Senate has addressed that issue by passing S. 1359, the E-Warranty Act of 2015.
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Legislation Aims to Bring Product Warranties Into the Internet Age
Posted by: John K. Higgins August 17, 2015 11:28 AMThe process of “checking the fine print” always has been an important aspect of consumer behavior. For product manufacturers, providing important transaction information to consumers also has been a challenging part of business operations.
Take the fine print of warranty information, for example. In the world of e-commerce, how should sellers and buyers approach the issue of an appropriate way to transmit warranty information vital to concluding a sale? The U.S. Senate has addressed that issue by passing S. 1359, the E-Warranty Act of 2015.