Online advertising that pushes malicious software to consumers has increased 325 percent over the past year, Cyphort Labs has reported. Malvertising is adding to what is already a significant problem for online advertisers. Ad fraud will cost global advertisers more than $6 billion this year, according to the Association of National Advertisers. Although malicious advertising appeared on the scene a scant eight years ago, the expanding breadth of online advertising has led to an explosion in its criminal exploitation, the Cyphort report notes.
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Malvertising Headache Swells to Migraine Proportions
Posted by: John P. Mello Jr. August 26, 2015 02:02 PMOnline advertising that pushes malicious software to consumers has increased 325 percent over the past year, Cyphort Labs has reported. Malvertising is adding to what is already a significant problem for online advertisers. Ad fraud will cost global advertisers more than $6 billion this year, according to the Association of National Advertisers. Although malicious advertising appeared on the scene a scant eight years ago, the expanding breadth of online advertising has led to an explosion in its criminal exploitation, the Cyphort report notes.