Apple has been mulling a move to commission original programming for its Apple TV, and some of Hollywood’s top decision makers reportedly have been helping the company plan its strategy.
A number of Hollywood executives involved spilled a few beans, but they didn’t paint a cohesive picture of Apple’s plans. Some described their conversations with the company as “flirtatious,” while others claimed Apple wanted to set up content production divisions to crank out a steady flow of original programming for the Apple TV.
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Apple, Hollywood Honchos Put Heads Together
Posted by: Quinten Plummer September 8, 2015 10:34 AMApple has been mulling a move to commission original programming for its Apple TV, and some of Hollywood’s top decision makers reportedly have been helping the company plan its strategy.
A number of Hollywood executives involved spilled a few beans, but they didn’t paint a cohesive picture of Apple’s plans. Some described their conversations with the company as “flirtatious,” while others claimed Apple wanted to set up content production divisions to crank out a steady flow of original programming for the Apple TV.