Facebook on Monday added several new features designed to encourage m-commerce. One of them, Canvas, aims to improve mobile ad delivery. It isn’t that people flat-out dislike ads on Facebook. However, Facebook’s ad delivery service has suffered from the derailing effect of the redirect. Canvas is designed to plug the conversion leak. When consumers come across a compelling ad in their News Feed, they now have to wait for their browsers to launch a new tab and then for the assets from the merchant’s website to appear.
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Facebook Tinkers With M-Commerce Tools
Posted by: Quinten Plummer October 13, 2015 02:04 PMFacebook on Monday added several new features designed to encourage m-commerce. One of them, Canvas, aims to improve mobile ad delivery. It isn’t that people flat-out dislike ads on Facebook. However, Facebook’s ad delivery service has suffered from the derailing effect of the redirect. Canvas is designed to plug the conversion leak. When consumers come across a compelling ad in their News Feed, they now have to wait for their browsers to launch a new tab and then for the assets from the merchant’s website to appear.