The New York Times Company last week indicated would take steps to circumvent ad-blocking tools. “As you know, the Times‘ digital subscription revenue stream means that we are less exposed than most publishers to the impact of ad-blockers,” said NYT Company CEO Mark Thompson during an earnings call. “Nonetheless, let me make it clear that we oppose ad blocking.” Creating “quality news content is expensive,” he noted, and online advertising is an important means through with media outlets fund news gathering.
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The New York Times May Get Technical With Ad Blockers
Posted by: Quinten Plummer November 2, 2015 12:20 PMThe New York Times Company last week indicated would take steps to circumvent ad-blocking tools. “As you know, the Times‘ digital subscription revenue stream means that we are less exposed than most publishers to the impact of ad-blockers,” said NYT Company CEO Mark Thompson during an earnings call. “Nonetheless, let me make it clear that we oppose ad blocking.” Creating “quality news content is expensive,” he noted, and online advertising is an important means through with media outlets fund news gathering.