Twitter on Thursday revealed it’s testing the expansion of promoted tweets aimed at logged-out users. The company has been searching for ways to monetize the patronage of the roughly 500 million logged-out users per month who hop off Google for a moment to read tweet or two. The glue here is more tweets, more content. The test will enable logged-out users to view promoted tweets and allow organizations to continue using their same marketing techniques.
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Twitter Sics Promoted Tweets on Logged-Out Users
Posted by: Quinten Plummer December 11, 2015 12:12 PMTwitter on Thursday revealed it’s testing the expansion of promoted tweets aimed at logged-out users. The company has been searching for ways to monetize the patronage of the roughly 500 million logged-out users per month who hop off Google for a moment to read tweet or two. The glue here is more tweets, more content. The test will enable logged-out users to view promoted tweets and allow organizations to continue using their same marketing techniques.