Why do so many companies fail at industry analyst relations? Since the best answer might come from an industry analyst, I’ll share a few thoughts with you. I’ll also share some secrets for building a successful long-term technology analyst program. Hint: It’s about being on the growth side of the wave. This is a good week to address this issue, since CES 2016 is taking place in Las Vegas — once again, bigger and louder than ever. Companies must find a way to stand out and be heard.
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Analyst Briefings at CES: One Shot Is Not Enough
Posted by: Jeff Kagan January 7, 2016 05:00 AMWhy do so many companies fail at industry analyst relations? Since the best answer might come from an industry analyst, I’ll share a few thoughts with you. I’ll also share some secrets for building a successful long-term technology analyst program. Hint: It’s about being on the growth side of the wave. This is a good week to address this issue, since CES 2016 is taking place in Las Vegas — once again, bigger and louder than ever. Companies must find a way to stand out and be heard.