Bot fraud will cost digital advertisers $7.2 billion worldwide this year, according to a report released Tuesday by the Association of National Advertisers. For the “2015 Bot Baseline” report, 49 ANA members deployed detection tags from White Ops on their digital ads to measure bot fraud over 61 days, from Aug. 1 to Sept. 30. Bot fraud impacted up to 37 percent of ads, compared to up to 22 percent observed in a similar study in 2014. However, the overall rate of fraud basically was unchanged, ANA said.
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Digital Ad Fraud Could Top $7 Billion in 2016
Posted by: Richard Adhikari January 20, 2016 01:26 PMBot fraud will cost digital advertisers $7.2 billion worldwide this year, according to a report released Tuesday by the Association of National Advertisers. For the “2015 Bot Baseline” report, 49 ANA members deployed detection tags from White Ops on their digital ads to measure bot fraud over 61 days, from Aug. 1 to Sept. 30. Bot fraud impacted up to 37 percent of ads, compared to up to 22 percent observed in a similar study in 2014. However, the overall rate of fraud basically was unchanged, ANA said.