AOL on Monday announced that it has agreed to purchase AlephD as it ramps up efforts to boost its key assets: its global content brands, millennial-focused over-the-top content, original video content, and programmatic advertising platforms. AlephD’s algorithms focus on publisher analytics and price floor optimization. They let publishers control and optimize the pricing and packaging of their inventory to maximize revenue. The company also helps publishers find the optimal price for deals.
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AOL Buys AlephD to Boost Publisher Support
Posted by: Richard Adhikari January 26, 2016 01:28 PMAOL on Monday announced that it has agreed to purchase AlephD as it ramps up efforts to boost its key assets: its global content brands, millennial-focused over-the-top content, original video content, and programmatic advertising platforms. AlephD’s algorithms focus on publisher analytics and price floor optimization. They let publishers control and optimize the pricing and packaging of their inventory to maximize revenue. The company also helps publishers find the optimal price for deals.