Time on Thursday announced an agreement to acquire the assets of Viant Technology. The deal will let Time combine its premium content, subscriber data and ad inventory with Viant’s first-party data and targeting technology to bring value to clients of both platforms, Time said. “We’re going to be able to deliver both data-driven capabilities and premier content in a single platform now and will stand apart from those that deliver one or the other,” Time spokesperson Jill Davison said.
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Time Scoops Up MySpace With Viant Buy
Posted by: Richard Adhikari February 13, 2016 01:04 AMTime on Thursday announced an agreement to acquire the assets of Viant Technology. The deal will let Time combine its premium content, subscriber data and ad inventory with Viant’s first-party data and targeting technology to bring value to clients of both platforms, Time said. “We’re going to be able to deliver both data-driven capabilities and premier content in a single platform now and will stand apart from those that deliver one or the other,” Time spokesperson Jill Davison said.