Apple recently updated its iAd specifications to allow the display of sponsored posts directly in users’ news feeds in the Apple News app for the iPhone and iPad. The ads will appear in native-banner format and can link to articles in the News app. They will be set in the same default font as News articles and will have the same look, with a title, text excerpt and a small image. They will carry a small tag indicating they’re sponsored content. Apple’s move may reflect its ongoing competition with Facebook.
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Apple Slips Native Advertising Into News App
Posted by: Richard Adhikari March 16, 2016 07:00 AMApple recently updated its iAd specifications to allow the display of sponsored posts directly in users’ news feeds in the Apple News app for the iPhone and iPad. The ads will appear in native-banner format and can link to articles in the News app. They will be set in the same default font as News articles and will have the same look, with a title, text excerpt and a small image. They will carry a small tag indicating they’re sponsored content. Apple’s move may reflect its ongoing competition with Facebook.