Google on Tuesday announced a suite of analytics products for marketers. The Google Analytics 360 Suite is a set of integrated data and marketing analytics products designed to give enterprise-class marketers the ability to reach consumers with the right message at the right moment, according to Google Vice President Paul Muret. The “products are unified, providing a consistent user experience and cross-product data integrations, plus services,” he noted. “It’s a complete measurement platform.”
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Google Supercharges Enterprise Analytics
Posted by: John P. Mello Jr. March 16, 2016 12:21 PMGoogle on Tuesday announced a suite of analytics products for marketers. The Google Analytics 360 Suite is a set of integrated data and marketing analytics products designed to give enterprise-class marketers the ability to reach consumers with the right message at the right moment, according to Google Vice President Paul Muret. The “products are unified, providing a consistent user experience and cross-product data integrations, plus services,” he noted. “It’s a complete measurement platform.”