Amazon on Tuesday announced a wide expansion of its Dash Button on-touch retail sales program, despite indications of relatively low acceptance among its key base of Prime customers. The company added more than 50 retail products to its lineup of Dash thumb-drive size buttons, which let consumers reorder things like detergent and toilet tissue when their supply is getting low. “This expanded brand list is a result of Dash Button’s growing popularity,” said Amazon spokesperson Katie McFadzean.
As a Prime customer I had to ask myself why do I need Dash buttons when I could easily schedule reorders for common products or have plenty of devices that I can use. It begs the question, how many ways does a person need to order products? Amazon to me has too much emphasis on being obsessed with using technology for selling common goods. When basically all consumers care about is a good price and fast delivery.
Loading ...
Amazon Pushes Dash Buttons as Customers Give Them the Gong
Posted by: David Jones June 29, 2016 02:23 PMAmazon on Tuesday announced a wide expansion of its Dash Button on-touch retail sales program, despite indications of relatively low acceptance among its key base of Prime customers. The company added more than 50 retail products to its lineup of Dash thumb-drive size buttons, which let consumers reorder things like detergent and toilet tissue when their supply is getting low. “This expanded brand list is a result of Dash Button’s growing popularity,” said Amazon spokesperson Katie McFadzean.