CNN has acquired Beme, the startup cofounded by YouTube sensation Casey Neistat, the companies announced Monday. CNN plans to launch a new branded subsidiary featuring timely and topical video content by the summer of 2017. It will be led by a team including the Beme cofounders, under a name as yet undecided, with CNN providing funding. Financial terms of the acquisition were not disclosed. Neistat will provide the content expertise, and Beme cofounder Matt Hackett will lead digital innovation at the new company.
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CNN Taps Beme Talent to Cultivate Millennials
Posted by: David Jones November 29, 2016 01:35 PMCNN has acquired Beme, the startup cofounded by YouTube sensation Casey Neistat, the companies announced Monday. CNN plans to launch a new branded subsidiary featuring timely and topical video content by the summer of 2017. It will be led by a team including the Beme cofounders, under a name as yet undecided, with CNN providing funding. Financial terms of the acquisition were not disclosed. Neistat will provide the content expertise, and Beme cofounder Matt Hackett will lead digital innovation at the new company.