Apple has hired Tim Twerdahl, the former head of Amazon’s Fire TV unit, in an effort to revive its struggling Apple TV business, which has been losing market share to rival streaming content services. Twerdahl reportedly joined Apple this month as VP in charge of product marketing for Apple TV, and the company shifted the unit’s former head to a post responsible for negotiating content deals. Amazon hired Twerdahl in 2013 as general manager of the Amazon Fire unit. Twerdahl previously was a vice president for smartwatch developer WIMM Labs.
Apple is clueless at being competitive. It introduced a reasonable Apple TV box but failed at providing more third party content. It wanted to hog all the revenue. Then it introduced a more expensive model but never fixed that nagging content issue. Again, because Apple wants that chunk of the pie. Chromecast is cheap, Amazon TV is cheap and both beat Apple in content options. As someone who jumped on Apple TV early then abandoned for Roku. I don't think Apple knows how to compete, it believes it has enough Apple flock to buy into its products and it's finding out those buyers are looking for more value. Can a former Amazon Fire executive fix Apple TV? Only if he can convince Apple it needs fixing.
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Can Former Amazon Fire TV Exec Save Apple TV From Itself?
Posted by: David Jones February 9, 2017 01:28 PMApple has hired Tim Twerdahl, the former head of Amazon’s Fire TV unit, in an effort to revive its struggling Apple TV business, which has been losing market share to rival streaming content services. Twerdahl reportedly joined Apple this month as VP in charge of product marketing for Apple TV, and the company shifted the unit’s former head to a post responsible for negotiating content deals. Amazon hired Twerdahl in 2013 as general manager of the Amazon Fire unit. Twerdahl previously was a vice president for smartwatch developer WIMM Labs.