Google reportedly has been working on a plan to install an ad blocker onto its Chrome browser for both desktop and mobile versions. It also has been considering a collaboration with Microsoft, Facebook and other firms to develop a set of standards that would determine which types of advertising to block from websites.
Google have their own brand to protect, and getting rid of annoying ads is one way to do that.
As usual, online marketers are going to have to come up with innovative new ways to create effective methods of advertising online.
One method lies in a network of eCommerce sites that help each other in their marketing needs. In forming alliances, partners within the network can display highly targeted ads for each other that will not fall foul of new regulations.
In addition to not breaking rules, the ads will promise high conversion rates and ROI for the site owners.
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Google Mulls Ways to Banish Bad Ads
Posted by: David Jones April 22, 2017 10:40 AMGoogle reportedly has been working on a plan to install an ad blocker onto its Chrome browser for both desktop and mobile versions. It also has been considering a collaboration with Microsoft, Facebook and other firms to develop a set of standards that would determine which types of advertising to block from websites.
As usual, online marketers are going to have to come up with innovative new ways to create effective methods of advertising online.
One method lies in a network of eCommerce sites that help each other in their marketing needs. In forming alliances, partners within the network can display highly targeted ads for each other that will not fall foul of new regulations.
In addition to not breaking rules, the ads will promise high conversion rates and ROI for the site owners.