Social media influencer advertising has become a major factor in e-commerce. Marketers of both big and small brands long have committed large chunks of their advertising budgets to endorsements by well-known personalities. Social media influencer campaigns are based on that tried-and-true formula, but the implication is that the endorsements are voluntary. The FTC has taken notice of social media influencer programs and has expressed concern over whether endorsements are voluntary or are paid for in some way.
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FTC Tightens Screws on Social Media Influencers
Posted by: John K. Higgins October 12, 2017 05:00 AMSocial media influencer advertising has become a major factor in e-commerce. Marketers of both big and small brands long have committed large chunks of their advertising budgets to endorsements by well-known personalities. Social media influencer campaigns are based on that tried-and-true formula, but the implication is that the endorsements are voluntary. The FTC has taken notice of social media influencer programs and has expressed concern over whether endorsements are voluntary or are paid for in some way.