A total of 164 million Americans, or 69 percent of the U.S. population, plan to shop Thanksgiving weekend, according to a new survey by the National Retail Federation. Upwards of 115 million people, or about 70 percent, plan to shop on Black Friday, the report shows, while 78 million plan to shop on Cyber Monday, 71 million on Small Business Saturday, and 32 million on Thanksgiving Day. About 66 percent of consumers said they plan to shop during the weekend to take advantage of special deals and promotions.
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Retailers, Etailers Brace for Invasion of the Black Friday Shoppers
Posted by: David Jones November 15, 2017 10:58 AMA total of 164 million Americans, or 69 percent of the U.S. population, plan to shop Thanksgiving weekend, according to a new survey by the National Retail Federation. Upwards of 115 million people, or about 70 percent, plan to shop on Black Friday, the report shows, while 78 million plan to shop on Cyber Monday, 71 million on Small Business Saturday, and 32 million on Thanksgiving Day. About 66 percent of consumers said they plan to shop during the weekend to take advantage of special deals and promotions.