One thing the latest holiday sales season made crystal clear is that mobile commerce is on the rise. On Cyber Monday — which set an all-time-high overall sales record of $6.6 billion — mobile shopping totaled 47.4 percent of visits to retailers’ websites, according to Adobe. However, etailers could do much more to milk the mobile shopping cow. Revenue per visitor is 56 percent lower on mobile than on desktop. “Traditional mobile sites aren’t designed for the way people want to discover new products,” said Graham Cooke, CEO of Qubit.
Very good article.
I would add that, to make perfect the mobile e-commerce, it would be necessary to align all the sales channels. For that matter, count with a PIM system (Product Information Management) is the best option.
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6 Ways to Boost Your Mobile Commerce Performance
Posted by: Richard Adhikari December 30, 2017 09:00 AMOne thing the latest holiday sales season made crystal clear is that mobile commerce is on the rise. On Cyber Monday — which set an all-time-high overall sales record of $6.6 billion — mobile shopping totaled 47.4 percent of visits to retailers’ websites, according to Adobe. However, etailers could do much more to milk the mobile shopping cow. Revenue per visitor is 56 percent lower on mobile than on desktop. “Traditional mobile sites aren’t designed for the way people want to discover new products,” said Graham Cooke, CEO of Qubit.
I would add that, to make perfect the mobile e-commerce, it would be necessary to align all the sales channels. For that matter, count with a PIM system (Product Information Management) is the best option.