The mushrooming popularity of smart speakers like Amazon Echo and Google Home will fuel e-commerce in the coming year. “You’re going to have a whole new frontier of commerce space driven through voice and brand recognition,” said Michael Levine, marketing vice president at Photon. “It’s going to be a different type of playing field for these brands. “Where it used to be more visual, it’s now going to be driven by voice.” Retailers will start adapting to the new smart speaker technology and learning how to engage consumers with it.
Thank you, John, for providing such a wonderful and valuable article, we all know that the eCommerce is going to change for better in the next years, so we should keep up with the new upcoming trends. The obvious growth of mobile eCommerce is a fact, so we should personalize our e-stores for mobiles to get the highest ROI.
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E-Commerce Trends in 2018: Voice, Subscriptions, Personalization
Posted by: John P. Mello Jr. January 4, 2018 10:53 AMThe mushrooming popularity of smart speakers like Amazon Echo and Google Home will fuel e-commerce in the coming year. “You’re going to have a whole new frontier of commerce space driven through voice and brand recognition,” said Michael Levine, marketing vice president at Photon. “It’s going to be a different type of playing field for these brands. “Where it used to be more visual, it’s now going to be driven by voice.” Retailers will start adapting to the new smart speaker technology and learning how to engage consumers with it.