The mobile data market has been approaching saturation in major industrialized nations. Mobile data consumption has increased steadily over the past several years, but consumers have found new ways to avoid paying extra for services they don’t need or use — and intense competition among mobile carriers has allowed consumers to switch from fixed-data to unlimited plans and pay less in the process. Operators increasingly have been turning to targeted data-driven services in order to drive higher data usage and find new monetization strategies.
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Top 5 Data-Driven Mobile Services for a Competitive Edge
Posted by: Kristen Hanich January 12, 2018 12:37 PMThe mobile data market has been approaching saturation in major industrialized nations. Mobile data consumption has increased steadily over the past several years, but consumers have found new ways to avoid paying extra for services they don’t need or use — and intense competition among mobile carriers has allowed consumers to switch from fixed-data to unlimited plans and pay less in the process. Operators increasingly have been turning to targeted data-driven services in order to drive higher data usage and find new monetization strategies.