Google Pay launched last week, becoming the latest entry in the world of master-brand confusion. The new Google Pay combines features of Android Pay and Google Wallet, brands that each had different brand relationships with customers. That means the master brand message, which should be simple and clean, and which Google should have been building all along, is shaky at best. Apple Pay launched several years ago, and while it has seen growth, it has not been embraced as rapidly as the company had hoped.
Loading ...
Mobile Pay, Smart Speaker Brand Confusion Means No Winners
Posted by: Jeff Kagan March 1, 2018 03:57 PMGoogle Pay launched last week, becoming the latest entry in the world of master-brand confusion. The new Google Pay combines features of Android Pay and Google Wallet, brands that each had different brand relationships with customers. That means the master brand message, which should be simple and clean, and which Google should have been building all along, is shaky at best. Apple Pay launched several years ago, and while it has seen growth, it has not been embraced as rapidly as the company had hoped.