Everywhere we turn, videos are in our feed. Video is often how stories get told in the 21st century, so it’s a good idea for e-commerce business owners to consider ways they can use this trend to their advantage. “Today we are constantly bombarded by content, and video is one of the best ways to cut through that noise,” said Chris Lueck, CEO of FastSpring. “It pays to take the extra time and effort to incorporate video into your strategy.” It can make your site fun and personable, drawing people toward both your brand and your products.
One other option for e-commerce businesses is to employ a software that utilizes existing video content, saving companies a lot of time and hassle. For example a software called Videoly can add thousands of product videos from YouTube (both branded and user generated videos) straight to your product page through their widget. This is already being used by a lot of e-tailers in Europe.
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3 Smart Ways to Use Video in E-Commerce
Posted by: Vivian Wagner July 16, 2018 11:25 AMEverywhere we turn, videos are in our feed. Video is often how stories get told in the 21st century, so it’s a good idea for e-commerce business owners to consider ways they can use this trend to their advantage. “Today we are constantly bombarded by content, and video is one of the best ways to cut through that noise,” said Chris Lueck, CEO of FastSpring. “It pays to take the extra time and effort to incorporate video into your strategy.” It can make your site fun and personable, drawing people toward both your brand and your products.