Buddy movies have been an entertainment staple for years. Like Felix and Oscar in The Odd Couple or Murtaugh and Riggs in Lethal Weapon, the buddy film genre shows how two people can overcome obstacles, and each other, to produce a happy ending. Today, we are seeing over-the-top video services buddy up with others in the market to find their own happy endings. OTT video services have partnered with a number of entities within the video ecosystem since their emergence, particularly content producers and advertisers.
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Who’s Your Buddy? The Evolution of OTT Video Partnerships
Posted by: Brett Sappington July 21, 2018 05:00 AMBuddy movies have been an entertainment staple for years. Like Felix and Oscar in The Odd Couple or Murtaugh and Riggs in Lethal Weapon, the buddy film genre shows how two people can overcome obstacles, and each other, to produce a happy ending. Today, we are seeing over-the-top video services buddy up with others in the market to find their own happy endings. OTT video services have partnered with a number of entities within the video ecosystem since their emergence, particularly content producers and advertisers.