Openprise has announced new partnerships and a new service designed to streamline marketing automation and ABM operations. The new partners offer capabilities such as reverse-IP lookup, business-to-personal-email address lookup, business data in the UK, and more in-depth business-to-consumer and business-to-business data capabilities. Meanwhile, Openprise’s new Multi-Vendor Enrichment Strategy Service lets marketers navigate the process of assessing data requirements, evaluating and selecting data providers, and onboarding data.
And exactly how are they going to maintain the privacy rights of the people in the data, meeting all the requirements of GDPR? It is something such software should be able to manage - but only if they design it in from the beginning.
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Data Partners Team Up to Get ABM Right
Posted by: Richard Adhikari July 20, 2018 09:21 AMOpenprise has announced new partnerships and a new service designed to streamline marketing automation and ABM operations. The new partners offer capabilities such as reverse-IP lookup, business-to-personal-email address lookup, business data in the UK, and more in-depth business-to-consumer and business-to-business data capabilities. Meanwhile, Openprise’s new Multi-Vendor Enrichment Strategy Service lets marketers navigate the process of assessing data requirements, evaluating and selecting data providers, and onboarding data.