In technology parlance, the emotional result of a person’s interaction with a website or digital app is called “user experience” or “UX” — and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation and slow loading times likely will turn off consumers. UX is essential in e-commerce because conversion rates often are aligned with a positive or negative experience.
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User Experiences That Convert – The Do’s and Don’ts
Posted by: Amit Bhaiya August 27, 2018 12:04 PMIn technology parlance, the emotional result of a person’s interaction with a website or digital app is called “user experience” or “UX” — and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation and slow loading times likely will turn off consumers. UX is essential in e-commerce because conversion rates often are aligned with a positive or negative experience.