With the advent of digital technologies and the radical growth of online shopping, it might seem that brick-and-mortar stores are on the way out, but that’s not so. Physical stores are likely to remain far into the foreseeable future. However, the nature of those stores will be fundamentally transformed. “Most large store-based chains of the future will have to be competent or masterful omnichannel retailers if they are to endure; there’s almost no way around that reality,” said FTI Consulting’s Christa Hart.
The New Brick-and-Mortar: Shopping’s Blended Future
Posted by: Vivian Wagner September 26, 2018 10:26 AMWith the advent of digital technologies and the radical growth of online shopping, it might seem that brick-and-mortar stores are on the way out, but that’s not so. Physical stores are likely to remain far into the foreseeable future. However, the nature of those stores will be fundamentally transformed. “Most large store-based chains of the future will have to be competent or masterful omnichannel retailers if they are to endure; there’s almost no way around that reality,” said FTI Consulting’s Christa Hart.