The holiday season presents a significant opportunity for sellers to capture unprecedented sales on Amazon. Cyber Week alone, the seven-day period beginning the Tuesday prior to Thanksgiving and running through Cyber Monday, is expected to account for 40 percent of all e-commerce sales during the holidays. Black Friday will have the biggest digital shopping day of the season, with 10 percent of revenue, followed by Cyber Monday, with 8 percent. The bulk of those holiday sales are likely to occur in one place: Amazon.com.
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How to Position Your Brand for Holiday Success on Amazon
Posted by: Josh Neblett October 8, 2018 09:40 AMThe holiday season presents a significant opportunity for sellers to capture unprecedented sales on Amazon. Cyber Week alone, the seven-day period beginning the Tuesday prior to Thanksgiving and running through Cyber Monday, is expected to account for 40 percent of all e-commerce sales during the holidays. Black Friday will have the biggest digital shopping day of the season, with 10 percent of revenue, followed by Cyber Monday, with 8 percent. The bulk of those holiday sales are likely to occur in one place: Amazon.com.