E-commerce companies compete with Amazon for shoppers year-round, but especially around the holidays when Q4 earnings are made. More than 75 percent of U.S. consumers shop on Amazon despite endless e-commerce options. Amazon commands more than 49.1 percent of all online sales and has more than 300 million active consumer accounts, making it a competitor that can’t be ignored. With e-commerce gaining traction as a shopping option during the holidays, small businesses and brands need to adapt to compete and thrive alongside Amazon.
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4 Ways SMBs Can Compete With Amazon on Cyber Monday
Posted by: Marissa Allen October 12, 2018 05:00 AME-commerce companies compete with Amazon for shoppers year-round, but especially around the holidays when Q4 earnings are made. More than 75 percent of U.S. consumers shop on Amazon despite endless e-commerce options. Amazon commands more than 49.1 percent of all online sales and has more than 300 million active consumer accounts, making it a competitor that can’t be ignored. With e-commerce gaining traction as a shopping option during the holidays, small businesses and brands need to adapt to compete and thrive alongside Amazon.