“Sales engagement” is not a new concept, but the premise around its application has matured over the last few years. So, what is it? If you want the TL;DR version, it’s the process of engaging with new sales opportunities quickly and persistently, with a cadence designed to connect, using multiple channels such as telephone, email, SMS and social media. Said another way, it’s a formalized process and methodology intentionally designed to connect faster with your buyers on the channel of their choice, with the sole objective of closing the sale.
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How E-Commerce SMBs Can Step Up Sales Engagement
Posted by: Darryl Praill November 1, 2018 05:00 AM“Sales engagement” is not a new concept, but the premise around its application has matured over the last few years. So, what is it? If you want the TL;DR version, it’s the process of engaging with new sales opportunities quickly and persistently, with a cadence designed to connect, using multiple channels such as telephone, email, SMS and social media. Said another way, it’s a formalized process and methodology intentionally designed to connect faster with your buyers on the channel of their choice, with the sole objective of closing the sale.