The shift of live content from traditional broadcast television to online sources has significantly changed the video industry — and especially, the news media industry. News typically derives its value and attracts viewers with live updates and real-time engagement. The rise of live online alternatives extends those capabilities to nontraditional voices in the digital realm, including bloggers, social media influencers, independent video creators, digital networks, and over-the-top news services.
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When the News Went Live… Online
Posted by: Billy Nayden November 15, 2018 05:00 AMThe shift of live content from traditional broadcast television to online sources has significantly changed the video industry — and especially, the news media industry. News typically derives its value and attracts viewers with live updates and real-time engagement. The rise of live online alternatives extends those capabilities to nontraditional voices in the digital realm, including bloggers, social media influencers, independent video creators, digital networks, and over-the-top news services.