Looking back at 2018, there’s one competitor we underestimated this year. It’s slowly draining the attention of every human on the planet. It plays into almost all human needs — as they are defined by the Maslow Hierarchy. It’s the rectangular status-seeking device in your hands. That’s right. It’s your smartphone.
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Did Marketers Underestimate Their Competition in 2018?
Posted by: Norty Cohen December 5, 2018 10:40 AMLooking back at 2018, there’s one competitor we underestimated this year. It’s slowly draining the attention of every human on the planet. It plays into almost all human needs — as they are defined by the Maslow Hierarchy. It’s the rectangular status-seeking device in your hands. That’s right. It’s your smartphone.