Metrics matter. In business they measure sales, they measure profits, they measure brand health. Marketers measure their reputations, their ad recall, and their shares-of-market. They measure tweets and shares and all sorts of social networking outreach. Big Data was invented just to measure all the things marketers have come to measure. Although marketers haven’t yet located the silver bullet, really smart marketers have caught the glint. They measure the consumers’ emotional engagement with their categories and brands.
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10 Brand and Marketing Trends to Watch in 2019
Posted by: Robert Passikoff December 7, 2018 09:40 AMMetrics matter. In business they measure sales, they measure profits, they measure brand health. Marketers measure their reputations, their ad recall, and their shares-of-market. They measure tweets and shares and all sorts of social networking outreach. Big Data was invented just to measure all the things marketers have come to measure. Although marketers haven’t yet located the silver bullet, really smart marketers have caught the glint. They measure the consumers’ emotional engagement with their categories and brands.