The borderless promise of e-commerce doesn’t mean one size fits all. Your business can have customers from around the globe, but if you want to keep them and grow, it is crucial to understand local shopper preferences and behaviors, and be able to respond to them. Without localization, you won’t have an effective go-to-market strategy, and your opportunity for growth will stall. Sure, the advent of selling online means that conventional borders no longer exist. Consumers are expected to spend $1 trillion on cross-border e-commerce by 2020.
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E-Commerce Success Strategies: Think Local, Not Global
Posted by: Erich Litch December 14, 2018 05:00 AMThe borderless promise of e-commerce doesn’t mean one size fits all. Your business can have customers from around the globe, but if you want to keep them and grow, it is crucial to understand local shopper preferences and behaviors, and be able to respond to them. Without localization, you won’t have an effective go-to-market strategy, and your opportunity for growth will stall. Sure, the advent of selling online means that conventional borders no longer exist. Consumers are expected to spend $1 trillion on cross-border e-commerce by 2020.