In technology parlance, the emotional result of a person’s interaction with a website or digital app is called “user experience” or “UX” — and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation and slow loading times likely will turn off consumers. UX is essential in e-commerce because conversion rates often are aligned with a positive or negative experience.
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The Do’s and Don’ts of Designing a Great Digital UX
Posted by: Amit Bhaiya December 26, 2018 10:45 AMIn technology parlance, the emotional result of a person’s interaction with a website or digital app is called “user experience” or “UX” — and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation and slow loading times likely will turn off consumers. UX is essential in e-commerce because conversion rates often are aligned with a positive or negative experience.