The U.S. Federal Trade Commission has announced a settlement of its suit against a company accused of using fake paid reviews to boost sales of its health supplement product on Amazon. The settlement puts vendors and marketing firms on notice that the FTC is committed to rigorous enforcement of rules against fraudulent reviews on e-commerce platforms. The settlement will stop the defendants from using fraudulent paid Amazon reviews for false online advertising of their product, said attorney David Reischer, CEO of LegalAdvice.com.
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FTC’s Fake Reviews Settlement May Spur E-Commerce Fairness Era
Posted by: Jack M. Germain February 28, 2019 09:45 AMThe U.S. Federal Trade Commission has announced a settlement of its suit against a company accused of using fake paid reviews to boost sales of its health supplement product on Amazon. The settlement puts vendors and marketing firms on notice that the FTC is committed to rigorous enforcement of rules against fraudulent reviews on e-commerce platforms. The settlement will stop the defendants from using fraudulent paid Amazon reviews for false online advertising of their product, said attorney David Reischer, CEO of LegalAdvice.com.