Amazon has announced Project Zero, a program that empowers vendors to help drive counterfeits down. The anti-counterfeit campaign will employ Amazon’s advanced technology, machine learning and innovation. Amazon will partner with Project Zero’s participating vendors to protect their intellectual property by detecting and removing counterfeits of their products. Project Zero will utilize three tools to safeguard against counterfeit products: automated protection systems, a self-service counterfeit removal tool, and product serialization.
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Amazon Brings Big Guns to Battle Against Counterfeit Products
Posted by: Jack M. Germain March 1, 2019 05:00 AMAmazon has announced Project Zero, a program that empowers vendors to help drive counterfeits down. The anti-counterfeit campaign will employ Amazon’s advanced technology, machine learning and innovation. Amazon will partner with Project Zero’s participating vendors to protect their intellectual property by detecting and removing counterfeits of their products. Project Zero will utilize three tools to safeguard against counterfeit products: automated protection systems, a self-service counterfeit removal tool, and product serialization.