Google wants to become your digital shopping catalog through shoppable ads. The company on Tuesday said it is testing a new format on a small percentage of traffic with select retailers. Merchants can highlight multiple products available for sale within a sponsored ad among Google Images results. Google is testing this approach on broad queries surfacing on searches like “home office ideas,” “shower tile designs” and “abstract art.” The approach is similar to strategies used on Instagram and Pinterest to encourage more shopping in response to search results.
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Google Images Now Display Shoppable Ads
Posted by: Jack M. Germain March 7, 2019 11:46 AMGoogle wants to become your digital shopping catalog through shoppable ads. The company on Tuesday said it is testing a new format on a small percentage of traffic with select retailers. Merchants can highlight multiple products available for sale within a sponsored ad among Google Images results. Google is testing this approach on broad queries surfacing on searches like “home office ideas,” “shower tile designs” and “abstract art.” The approach is similar to strategies used on Instagram and Pinterest to encourage more shopping in response to search results.