Storytelling is a central part of e-commerce marketing, and it’s vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story. “Facts tell, but stories sell,” remarked Samantha Reynolds, president of Echo Storytelling Agency. “We decide what to buy based on emotion, and then we use logic and data to reassure ourselves that we made the ‘right’ decision.” A good story can distinguish one company from another, particularly in a crowded field.
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Boosting E-Commerce Sales Through Storytelling
Posted by: Vivian Wagner March 18, 2019 12:24 PMStorytelling is a central part of e-commerce marketing, and it’s vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story. “Facts tell, but stories sell,” remarked Samantha Reynolds, president of Echo Storytelling Agency. “We decide what to buy based on emotion, and then we use logic and data to reassure ourselves that we made the ‘right’ decision.” A good story can distinguish one company from another, particularly in a crowded field.