“Headless commerce” has become an e-commerce buzzword lately, but how can brands use it to their advantage? “In its most basic terms, ‘headless commerce’ refers to the decoupling of a website’s presentation layer — the front end — from its commerce and business logic/function layer — the back end,” said Meghan Stabler, VP of product marketing at BigCommerce. A headless commerce approach “helps a merchant support both the latest in technology and/or end-user devices and also build powerful, personalized and engaging commerce experiences.”
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The Rise of Headless Commerce
Posted by: Vivian Wagner April 15, 2019 12:49 PM“Headless commerce” has become an e-commerce buzzword lately, but how can brands use it to their advantage? “In its most basic terms, ‘headless commerce’ refers to the decoupling of a website’s presentation layer — the front end — from its commerce and business logic/function layer — the back end,” said Meghan Stabler, VP of product marketing at BigCommerce. A headless commerce approach “helps a merchant support both the latest in technology and/or end-user devices and also build powerful, personalized and engaging commerce experiences.”