Data is one of the biggest advantages e-commerce brands have over their brick-and-mortar counterparts. Brands that sell products online can glean insights not only from sales figures, but also from impressions, click-through rates, bounce rates, and numerous other data points.
Great article Anthony! I work for webcrafter.nl myself and we have firsthand seen these changes in how both we and our customers use data. It is incredible to be able to use such amounts of data in order to improve the customer's experience and in the meantime improve conversion rate optimization.
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4 Advanced Ways Brands Use Data to Increase Online Sales
Posted by: Anthony Ferry May 6, 2019 12:18 PMData is one of the biggest advantages e-commerce brands have over their brick-and-mortar counterparts. Brands that sell products online can glean insights not only from sales figures, but also from impressions, click-through rates, bounce rates, and numerous other data points.